I can’t say that it’s been all beds of roses so far – in fact, breaking into this niche is probably one of the hardest things I’ve ever done (and I survived Organic Chemistry in college, you guys). I always knew I wanted to write, but doing it even part-time (as I have so far) has had its ups and downs. I’m not giving up on writing for the sustainability industry though.
I’m happy to report that I find more and more businesses that are taking the step to do their part for the environment and there seems to be a movement to going back to artisan jobs and work – which is all very exciting. Not only for the environment and what we are all trying to do to protect it for future generations, but also for me and others passionate about this work because it means more opportunities for us.
That’s going to definitely come with more challenges and work though. I’m not complaining. I’ve heard many other writers say that they’re trying to get into this niche, but they feel that it isn’t profitable and that they can’t a full-time income here. I would disagree with that. I’m not making a full-time income myself but I think it is definitely possible. I have only been working part-time so far and I did not have the capitol to invest in my business from the beginning nor did I have much time (with a three-year-old running around when I started).
Now that my son is five, I’m starting to move more and more towards full-time work – and let me tell you, there’s plenty of it. So if you’re looking to break into this niche and work as a writer that also makes a difference in the world and for the environment, here are five tips that I’ve picked up along the last two years.
- Start Small: One of the best things I did was to find start-up companies and websites that were willing to give me the chance to guest-post or write a guest blog for them – for free. Most of the ones I worked for didn’t have the capital to pay me then, but it was great experience and exposure for me as I got to be put in front of their Facebook, Instagram, and email audience and I was writing about something I loved. I found start-ups on Kickstarter and Indiegogo that aligned with the eco-friendly values.
- Connect With Like Minds: This might seem like it has been said so many times that it’s a no-brainer, but it really is important. I found one of my clients on LinkedIn after I sent him a connection request. I especially look to connect with magazine editors, content editors, business owners and other bloggers.
- Reach Out To Bloggers: Speaking of other bloggers, I would also suggest getting in touch with bloggers that have small to medium-sized audiences and asking to guest post. Of course, always make sure that you have some sample content ready or a portfolio or topic idea they can look over. Getting in front of these audiences will not only increase your exposure but will also give you credit when you’re looking for clients or pitching to a business.
- Have Patience & Keep Trying: It really is a numbers game and there’s just no way around that. Not everyone will have the budget, need, or want for your skills. I still consider myself a beginner to intermediate level writer and I charge accordingly. Keep trying and pitching and the momentum will build – I’ve personally found that once you’ve got enough clients to be making around $500 a month, it really starts to build from there. They don’t call it the “slow living movement” for nothing – don’t get discouraged, this writing niche is possible to be profitable.